What is Design for Execution?
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The challenge in the design stage is to design for implementation instead of just designing for bill passage. Treat it as a design process, not a bill-drafting exercise. Think about implementation and recognize that the “bill” is really a blueprint for the bureaucracy. It is difficult, but work to bring designers and implementers together.
"If We Can Put a Man on the Moon is the classic affirmation that good ideas are not enough... This book offers enormous insight into answering those extraordinary difficult 'how' questions."
- Admiral James M. Loy, former Coast Guard Commandant and former Deputy Secretary of the U.S. Department of Homeland Security
"[A]n indispensable guide to anyone interested in government that works."
- Mitt Romney, former governor of Massachusetts
About the Design-Free Design Trap
Bill drafting is substituted for a workable design. As a consequence, policy ideas go straight from the idea stage through the legislature, without being subjected to the exacting design process that occurs in the private sector. The challenge is to treat it as a design process, not a bill-drafting exercise, and to bring designers and implementors together.
About the Book
"Eggers and O'Leary may have created a new genre -- the Government Policy Thriller."
- Chip and Dan Heath, co-authors of Made to Stick: Why Some Ideas Survive and Others Die
The American people are frustrated with their government — dismayed by a series of high-profile failures (Iraq, Katrina, the financial meltdown). Yet our nation has a proud history of great achievements: victory in World War II, our national highway system, welfare reform, the moon landing.
The truth is, we need more successes like these to reclaim government's legacy of competence. In the forthcoming book If We Can Put a Man on the Moon, William Eggers and John O'Leary explain how to do it. The key? Understand — and avoid — the common pitfalls that trip up public-sector leaders during the journey from idea to results.
At a time of unprecedented challenges, this book, with its abundant examples and hands-on advice, is the essential guide to making our government work better. A must-read for every public official and anyone interested in their country’s future; this book is for anyone who cares about the future of democracy.
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